What do you do?” A question in the same family as, “When are you going to find a partner/get married/have a baby?” and “What are you doing after you graduate?” These are often questions which strike a nerve. They are questions which, while meant well, can be stressful to answer- at best!
So what are you to do if you don’t have a traditional answer to this type of question?
Step 1. Breathe. Like so many things in life, breathing is the answer. Consider who’s asking before feeling judged or threatened – are they asking out of genuine care for you? Are they asking because this is a handful of questions that just come easily to most of us? Do they even care about your answer? – and then embrace the reality.
Step 2. Is this a social or professional situation? If this is a social situation, it is much easier to brush off the question – make light or a joke of the answer if it suits you. But keep in mind that if you are job hunting, every opportunity could quickly become a professional situation.
In a professional situation, turn to your mighty 60-second pitch. This is a one-minute summary of where you are at in your life. It should include a quick, relatable background story, a humble brag or explanation of what’s happening right now, a reference to how amazing you are and goal statement.
Example: I got into advertising after being mesmerized by commercials when I was a kid. I used to make my sister act out commercials for whatever product our mom had purchased that day. I recently took the lead on a campaign for Toys R Us and they were thrilled with the results. My boss was impressed by how I managed to bring together the ideas of our clients and copywriters to have a cohesive theme. Now, I am looking to use these skills to transition into a leadership position on an in-house advertising team.
Phew! That is a mouthful, but when it is meaningful to you, having your 60-second pitch can take away the anxiety of the moment and flows as if it’s off the cuff.
Having trouble coming up with your pitch or not even sure what your goal is beyond “get me out of my current position?”Let’s figure it out together! Schedule your free consultation today!